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...and even consumers that we have and can grow, our ability to reach out is significant. Modified versions of Real Cedar News will be targeted to a variety of audiences, in addition to this member-only version.

We want to hear from you. Are you aware of a great cedar story that we might be able to develop into an article for our publicity campaign? Do you have some photos of interesting cedar projects? Are you aware of a trade show that we should be participating in? Are you aware of an issue we should be dealing with? Do you have any suggestions about how we could be doing things better?? Let us know….. just click on the "Send us your Feedback" point and share your thoughts.

The feature article of this issue is the introduction of the new "Real Cedar" brand. As an industry we are faced with enormous competition from non wood substitutes. At times, this threat seems overwhelming. However when you stop and think about it, it becomes apparent that there is a corresponding opportunity to distinguish ourselves from the competition by promoting the "Real" nature of our cedar. The competition can't do that.

The Real Cedar brand will be the common theme of every advertisement, piece of literature, signage, publicity article etc issued by WRCLA. For the campaign to be truly effective, it requires the producing members to feature the logo on their products to enable the end user to know they are buying "Real" cedar. We are currently preparing a branding application package which will feature various versions and provide application instructions. The REAL CEDAR information packages will be ready for distribution to our members before the end of February. We hope we'll have your support.