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Volume 7 - Spring 2004

Highlights:
Volume 6 - June 2003

Highlights:
  • Powerful positive press- "How-to" article generates big time US media interest
  • Cedar"In the flesh" @ PCBC San Francisco
  • Leveraging the Real Cedar brand
  • WRCLA funding secured for year 2
  • Download a PDF version of this eNewsletter
Volume 5 - May 2003

Highlights:
  • PCBC-Meet Us Under The Clocktower June 17-20 in
    San Francisco
  • WRCLA participation in two "Street of Dreams"
  • Leveraging Technology to Sell Cedar
  • Market Intelligence on Cedar's Position & Prospects
Volume 4 - April 2003

Highlights:
  • Consumer and Builder Surveys "perceptions & preferences"
  • Publicity - getting the word out on Cedar
  • Internet update & Linking strategy
  • PCBC Booth "under construction"
Volume 3 - March 2003

Highlights:
  • Point-of-Purchase Program
  • Public & Media Relations Program Launched
  • Marketing Program Prepares for Year Two
  • WRC Co-op "Adding legs to the program"
Volume 2 - February 2003

Highlights:
  • Connecting with Trade Customers
  • Marketing Program Update
  • Fighting the Fakes
  • WRCLA Participates in the International Building Show
Volume 1 - January 2003

Highlights:
  • Bold! Meaningful! Memorable!
    That’s WRCLA’s new branding for REAL CEDAR.
  • Welcome from WRCLA General manager, Peter Lang
  • Upcoming Events
  • Reports from the Field
  • House of the Month...and MORE!



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For wood house siding information visit our cedar siding website.

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