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• Las Vegas International Builders Show
• Brandner Communications deliver remarkable results
• The new creative advertising strategy for WRC
• ZIP locator continues to grow!
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• Annual General Meeting celebrates 50 Years
• Online Training-eTools for the new age
• Cedar "On Hold" recordings available!
• WRCLA FII funding for year 3 submitted
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• Powerful positive press- "How-to" article generates big time US media interest
• Cedar"In the flesh" @ PCBC San Francisco
• Leveraging the Real Cedar brand
• WRCLA funding secured for year 2
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• PCBC-Meet Us Under The Clocktower June 17-20 in
  San Francisco
• WRCLA participation in two "Street of Dreams"
• Leveraging Technology to Sell Cedar
• Market Intelligence on Cedar's Position & Prospects
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• Consumer and Builder Surveys "perceptions & preferences"
• Publicity - getting the word out on Cedar
• Internet update & Linking strategy
• PCBC Booth "under construction"
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• Point-of-Purchase Program
• Public & Media Relations Program Launched
• Marketing Program Prepares for Year Two
• WRC Co-op "Adding legs to the program"
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Real Cedar News Volume 2 - February 2003
Highlights:

Connecting with Trade Customers Marketing Program Update Fighting the Fakes WRCLA Participates in the International Building Show Download a PDF version of this eNewsletter

Real Cedar News Volume 1 - January 2003
Highlights:

Bold! Meaningful! Memorable! That’s WRCLA’s new branding for REAL CEDAR. Welcome from WRCLA General manager, Peter Lang Upcoming Events Reports from the Field House of the Month...and MORE! Download a PDF version of this eNewsletter